MDK Marketing was established in 2016 in Sydney after company founder, Ben Petterson realised after running his own brand and retail boutique Murdok, there was a gap in the market, particularly within small-medium businesses within both fashion and music sectors.
"Whilst running Murdok, I just found that there was no one to turn to, no one I could trust without spending a fortune on digital marketing, copy creation and SEO. The few marketing agencies I approached charged way too much and didn't bother to really understand the culture of the organisation", Ben explains.
Due to this, MDK digs deep with its clients to obtain a real understanding of the business and what they're trying to achieve. The personal touch goes a long way, so too does over-delivery which are two key cornerstones to MDK's approach.
Outside of Bens marketing expertise, he has an extensive business background predominantly within arts from touring the globe as a professional musician with Australian rock outfit ‘Bodyjar’ in his youth, then going onto pursuing an electronic career as a producer/DJ under the monikers ‘Florian Nites’ and ‘DJ Ben Stacey’ all the while selling indie music in record stores in Melbourne, London and New York City. Ben still sells records to this day digitally via Murdok Music.
Ben was later headhunted by Australian indie music giant ‘Inertia Music’ as their Victorian State Manager single-handedly responsible for state sales, key national accounts, promo and A&R capacities before creating the hi-fashion brand and retail outlet ‘Murdok’ in Sydney, Australia.
In Bens spare time, he enjoys skateboarding, surfing, producing music, running, yoga, meditation, travel and healthy eating.