"MDK Marketing was established in 2016 in Sydney. I realised whilst managing music and fashion retailer 'Murdok', that there was a gap in the market when it came to marketing for small to medium-sized businesses" - Ben petterson (Founder- MDK Marketing)

 
"Whilst running Murdok, I just found that there was no one to turn to, no one I could trust without spending a fortune on digital marketing, copy creation and SEO. The few marketing agencies I approached charged way too much and didn't bother to really understand the culture of the organisation", Ben explains.

Due to this, MDK digs deep with its clients to obtain a real understanding of the business and what they're trying to achieve. The personal touch goes a long way, so too does over-delivery which are two key cornerstones to MDK's approach. 

Outside of Bens marketing expertise, he has an extensive business background predominantly within arts from creating and touring the globe as a professional musician with Australian punk rock outfit ‘Bodyjar’ in his youth, pursuing an electronic music career as a producer/DJ under the monikers ‘Florian Nites’ and ‘DJ Ben Stacey’ whilst selling indie music in record stores in Melbourne, London and New York City by day. 

 

Ben was headhunted by Australian indie music giant ‘Inertia Music’ as their Victorian State Manager single-handedly responsible for key national accounts, state sales, promo and A&R capacities before creating the hi-fashion brand and retail outlet ‘Murdok’ in Sydney, Australia. 

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Florian Nites 'Deadly Agenda' released 2016 
Ben Petterson - MDK Marketing company founder and consultant
Ben Petterson - Founder/Marketing Consultant
Murdok Store - Shop Front Window 2010
Murdok - Sydney 2010
Florian Nites 'Deadly Agenda' single cover. Released Feb. 2018